How To Choose A Suitable Digital Display

If the mall is like a battlefield, then advertising marketing is a "war without gunpowder smoke". Choosing the right marketing tools can achieve twice the result with half the effort, help advertisers create a marketing feast, seize the initiative in the fierce market competition, and stand out.

Advertising machines have inherent advantages such as efficient communication, high flexibility, strong interactivity, cost savings, and precise delivery, and are called "marketing tools" by many businesses. Choosing the right advertising machine can help brands achieve precise marketing and increase market influence. Today, the editor will discuss with you how to choose the most suitable one among the various advertising machine products?

First of all, you need to understand the classification of advertising machines. There are many classification methods from different dimensions.

1. From the functional dimension

• Stand-alone advertising machine: Usually only basic playback can be achieved with the help of U disk or SD card, it cannot be connected to the Internet, APP cannot be installed, and split screen is also limited.

• Network version advertising machine: Supports networking function (wired/WIFI), relying on background software to achieve remote update, web browsing, split screen playback, etc. The operating system mainly has Android version and Windows version.

• Touch advertising machine: It has touch function, and the audience can interact with it to get more information or participate in activities. Touch advertising machines are divided into three touch modes: infrared touch, capacitive touch, and resistive touch.

• Bluetooth advertising machine: Connects to other devices through Bluetooth technology to achieve content transmission or interactive functions.

• Voice advertising machine: Supports voice recognition, and can control the advertising machine to play or query information through voice commands.

It is worth noting that the functions of modern advertising machines are becoming more and more abundant, and many advertising machines may have multiple functions at the same time. For example, a network version of the advertising machine may have touch and Bluetooth functions.

2. From the display method: divided into LCD advertising machines, LED advertising machines and transparent screen advertising machines.

3. From the size: the size of advertising machines is diverse, and the conventional ones are 10.1 inches, 15.6 inches, 18.5 inches, 21.5 inches, 23.6 inches, 27 inches, 32 inches, 40 inches, 43 inches, 48 inches, 49 inches, 55 inches, 65 inches, 75 inches, 85 inches, 86 inches, 98 inches, 100 inches, 110 inches, etc. can be selected.

4. According to the purpose:

• Commercial advertising machine: Mainly used for commercial advertising display and publicity, commonly seen in public areas such as shops, commercial streets, large supermarkets, and transportation hubs such as subways, high-speed railways, and airports.

• Information release machine: Mainly used to release various public information and guide services. Such as self-service inquiry machines in government halls, hospital guide machines, and library book retrieval machines.

• Interactive advertising machine: Mainly used for marketing interaction and user experience, such as self-service checkout machines in shopping malls and self-service ticket machines in transportation hubs.

5. According to the installation method: mainly vertical advertising machines, hanging advertising machines, wall-mounted advertising machines, and combined advertising machines.

6. According to the scope of application: divided into outdoor advertising machines, indoor advertising machines, building advertising machines, car advertising machines, floor-standing advertising machines, etc.

After understanding the basic classification of advertising machines, you can choose according to actual needs.

1. First of all, you need to clarify the basic needs. Do you need to interact with customers or just display content? If you need to have an interactive effect, you can choose an advertising machine that supports touch screens, gesture control or voice recognition functions.

2. Clarify the usage scenario, is it for indoor or outdoor use? If it is for outdoor use, you need to choose an advertising machine with better durability.

3. Choose the right size. This way, you can match the space environment well. Some advertising machines can also make special frames such as wooden frames, which greatly improves the degree of integration and has a better display effect.

4. Clarify whether you need to be connected to the Internet. The network version is more flexible than the stand-alone version, and the usage scenarios are richer, but the relative price is also higher.

5. Test software support, understand the software and technical support provided by the advertising machine, and evaluate whether it meets daily use needs.

6. Budget evaluation, choose the right advertising machine according to the actual budget.

How about it, have you learned it? If you still don’t know how to choose a suitable advertising machine, why not contact us! The ZONGHENG team has been deeply involved in the semiconductor display industry for more than ten years. Its products are diverse, and it has various types of new smart display devices, providing integrated hardware and software solutions. Please rest assured to leave the advertising machine you need to us, and we will provide you with professional technical support and purchase suggestions!